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Audience and brief
Define a campaign objective, audience and proposition. Separate evidence from assumptions when using AI to support research.
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Creative programme
Use AI to support research, creative exploration and content production while keeping the campaign grounded in a clear brief. Practise building a consistent message across channels and deciding what evidence would show that the campaign is working.
This programme is for
For marketers, content creators, designers and founders who want a more structured way to plan and develop AI-assisted campaigns.
AI Marketing
Move from defining the idea and purpose through development and review to a presentation-ready result.
Define a campaign objective, audience and proposition. Separate evidence from assumptions when using AI to support research.
Develop a campaign idea and tone of voice. Adapt the message to context, including natural Arabic and English where relevant.
Build related copy and visual assets for selected channels. Check claims, brand consistency, formats and accessibility before release.
Choose success measures that match the objective. Develop a test plan and explain how results would inform the next version.
Process map
The artwork summarises the workflow; the text list presents the same stages in order.
Example project
A campaign for a clearly defined offer: Choose a fictional or authorised brand, develop a campaign brief and produce a coordinated content set for selected channels. Present a testing and measurement plan. Any sample performance data must be labelled as simulated.
Learning outcomes
Write a campaign brief with a defined audience and objective.
Develop a coherent creative concept and brand voice.
Produce a coordinated set of campaign copy and visuals.
Review generated claims and distinguish research from assumptions.
Present a measurement plan and recommendations based on labelled evidence.
Before you begin
Your work is assessed on audience insight, clarity of the proposition, creative coherence, content quality, accuracy of claims and the logic of measurement.
Bring curiosity, a creative point of view and the willingness to practise. Tell admissions about your experience so you can check the fit of your chosen track. Confirm the required device, software access, session times and independent practice commitments before enrolling.
Practise skills relevant to campaign planning, creative content development, brand communication and performance reporting.
Your original project and the intellectual-property rights you hold in it remain yours. Keep a record of your creative contribution and the permissions attached to any external assets, music, footage or AI tools.
AI Marketing
Confirm the programme fit, cohort schedule and practical requirements before committing.