04
AI Marketing
Build campaigns with AI content, data, and digital strategy.
This track focuses on audience research, campaign concepts, content generation, data storytelling, brand messaging, and AI-supported marketing execution.
Track Focus
- Audience research and positioning strategy
- AI content generation for campaigns and social media
- Brand messaging, creative direction, and storytelling
- Campaign planning, performance thinking, and optimization
Learning Outcomes
- Plan AI-supported marketing campaigns from brief to launch
- Create content systems for ads, social, and landing pages
- Use data and storytelling to improve campaign decisions