Loading...
How learning works
Train three days a week over 4–6 months in Arabic and English. Move from understanding a creative brief to focused practice, project development and a final presentation of your original work.
The learning journey
Understand the audience, purpose, constraints and expected output. Good creative decisions begin with a clear problem to solve.
Work through focused activities before combining them into a larger piece. Use the lesson sequence to build on what you have already learned.
Check your work for the qualities that matter to the brief. Where feedback is provided, use it to make a purposeful revision.
Show the work, explain the decisions and identify your contribution. Keep a record of references, tools, assets and major revisions.
Show the work behind the work
A finished piece shows the result. A concise production record shows how you reached it and identifies the contribution you made.
Keep the brief, references, early alternatives and the revisions that materially changed the work. Choose examples that explain the final result.
Describe your creative decisions, the tools used and the parts of the project you made or directed. Identify external assets and their permissions.
Check the project against its brief. Test the export, verify captions where relevant and remove private information from anything you share.
Label concept examples and simulated campaign data. Distinguish completed work from future plans, prototypes and proposed applications.
Learning support
Use AI with judgement
Review generated material for errors, bias and consistency. Use source material you are authorised to use, respect privacy and follow each assignment's disclosure requirements. You remain responsible for the choices you present.
Know where to get help
Use the Contact page for admissions, academic, technical or accessibility enquiries. For account-specific enquiries, use the email address linked to your application. Do not send passwords or identity documents in a general enquiry.
Responsible creative practice
This applies to the intellectual-property rights you hold. Third-party content, software and AI outputs remain subject to their own rights and licences.