Compare the tracks
All four tracks are open for applications in Jordan and Saudi Arabia. Each runs for 4–6 months with training three days a week in Arabic and English.
Four programmes, one purpose
01 · Character performance, timing and movement.
Explore how a short animated idea develops into a planned sequence. Combine character design, visual consistency, storyboarding and motion experiments with AI-assisted production, then refine the result through editing and review.
For visual storytellers, illustrators, designers and emerging creators interested in character-led work. Review the published entry level before choosing this track.
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02 · Story, framing, continuity, editing and sound.
Explore the decisions that make a sequence feel coherent: what the audience needs to see, where the camera belongs, how one shot connects to the next and how sound changes meaning. Use AI-assisted tools within that filmmaking process.
For storytellers, filmmakers, editors, content creators and designers who want to explore AI-assisted moving-image production.
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03 · Player goals, mechanics, worlds and interaction.
Start with the player's goal and the rules that make the experience interesting. Explore worldbuilding, AI-assisted assets and prototyping, then test whether the interaction communicates what you intended.
For aspiring game creators, interactive storytellers, designers and developers interested in connecting creative concepts with player experience.
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04 · Audience, message, content and measurement.
Use AI to support research, creative exploration and content production while keeping the campaign grounded in a clear brief. Practise building a consistent message across channels and deciding what evidence would show that the campaign is working.
For marketers, content creators, designers and founders who want a more structured way to plan and develop AI-assisted campaigns.
View programme detailsSide-by-side comparison
Compare the creative focus, intended audience and example project before opening the full programme page.
Let us help you decide
Tell us what you enjoy creating, what experience you have and the kind of project you would like to make. The admissions team can help you understand the available options.
